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Grameenphone-Campaign to reduce 2G renewal fees

  • Campaign to reduce the 2G license renewal fee with favorable conditions

Details

  • Page views: 2648
  • Date created: 2012-10-10
  • Last updated: 2013-04-20

Challenge

The 2G license of four mobile phone operators (Grameenphone, Robi, Banglalink and City cell) were set to expire on November 2011. The BTRC had initially set TK 300 crore per Megahertz (MHz) spectrum in 900 bands and Tk 150 crore in 1800 band 850 band of CDMA technology. The BTRC proposed fee was high in if implemented would jeopardize the growth of the telecom industry. Grameenphone as an industry leader decided to address the issue and asked the agency to devise a communication strategy to lower license renewal fee.

 

Strategy

We decided to engage the media and stakeholders to sensitize them on the 2G license renewal issues and build up support for Grameenphone’s position on 2G license renewal fee. As a part of this scheme we arranged meetings with editors, telecom reporters and gatekeepers to sensitize them about the impact of high license renewal fee on telecom sector which would ultimately hamper the long term economic progress of the country. We organized capacity building workshop for journalist on March 10, 2011 on “Recent regulatory trend of Telecom sector: An analysis from global perspective”- where telecom experts highlighted on the negative impact of the high license renewal fee for 2G service. In addition, we organized talk shows in most of the leading TV stations making sure that Grameenphone’s view on license renewal was properly addressed. After careful analysis on stakeholders, we decided to engage Dhaka Chamber of Commerce and Industry (DCCI), a platform of business leaders to involve with the cause of Grameenphone. We supported Grameenphone in organizing seminar on “Digital Bangladesh: Connectivity and the growth of economy”.

 

Outcome

The media took the matter seriously and started writing against BTRC’s high renewal fee. Several talk shows were held in television where experts talked about the negative impact of high license renewal fee for 2G operation. The intense media and stakeholder engagement yielded a positive result as the telecom regulators finally reduced the fee to Tk 150 crore per MHz, halve of the originally proposed.