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Etihad Airways

  • Communications program and issue announcements


  • Page views: 2043
  • Date created: 2012-10-15
  • Last updated: 2012-10-17

Benchmark PR was appointed as the Bangladesh Public Relations agency of record for Etihad Airways, the national airlines of the United Arab Emirates in March, 2006, at the beginning of its flight operation to and from Dhaka. Till 2010 we are responsible for advising the airline on all aspects of its communications program and issue announcements on new route and fleet announcements, organize press trips, positioning Abu Dhabi as the gateway to the Emirates and enhance Etihad Airways attendance at trade shows / events and awards.
Since 2007, there was no advertisement / ATL communication campaign of Etihad Airways in Bangladesh and the brand was alive and going only through full-fledged PR activities