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What we are - Google Maps with Street View car launch in Bangladesh

Google Maps with Street View car launch in Bangladesh

We successfully grabbed media’s attention when Google wanted to capture the local scene for its Street View service

Details

  • Page views: 828
  • Date created: 2017-07-31
  • Last updated: 2017-07-31

Objective

Google partnered with the Access to Information (a2i) to introduce Google Maps with Street View in Bangladesh on February 9, 2013. Google wanted to let everyone know about the car which will capture the images of the local nooks and crannies of Bangladesh. Google also wanted to tell that the street view service will foster economic development, provide Bangladeshis with more relevant online map services, and raise awareness of Bangladesh as an emerging destination for visitors around the world. Google appointed us to take care of the PR activities of the launching.


Strategy

Apart from strategic guidance, we handled the media relations, media invitation and on site media support to launch the event successfully.

 

Outcomes

The event successfully grabbed media’s attention. Remarkable coverage in print, broadcast and web media made people living in Bangladesh and also abroad aware about Google’s activities and plans in Bangladesh. Most importantly, it created conversation among all.