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Engaging media at the installation of SATMED terminals

Engaging media at the installation of SATMED terminals by SES in 3 hospital ships and a training center for NGO Friendship Bangladesh in March 2016

Details

  • Page views: 1136
  • Date created: 2017-07-31
  • Last updated: 2017-07-31

Objective

SATMED is an e-health platform conceived by SES and supported by the Luxembourg Government and the Ministry for Cooperation and Humanitarian Action. It is a satellite based communication solution aimed to improve public health in emerging and developing countries. It is happening for the first time in Bangladesh. Hence get media attention and engage them well in the process and the benefit it brings to the rural hard to reach population.

 

Strategy

First, we arranged a press conference at a city venue to let the media know about this. Second, we invited selected national and local media to visit the floating hospital, let the nation know and be a believer.

 

Outcomes

The press conference was covered by all important national media. The field visit was done by major international and national media