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20 years of International Chamber of Commerce (ICC) in Bangladesh

20 years of International Chamber of Commerce (ICC) in Bangladesh and a conference on Global Economic Recovery: Asian Perspective in October 2014 in Dhaka, Bangladesh

Details

  • Page views: 929
  • Date created: 2017-07-31
  • Last updated: 2017-07-31

Objective

It was a 2-day long high profile meeting of the commerce ministers of this region, top corporate executives of the world and. Hence our objective was to sensitize media on the issue in advance so that they understand and cover key issues and updates come out from the seminar. We also wanted that the media interviews the high profile participants.

 

Strategy

First, we arranged a lunch with key economic and business reporters and editors 15 days in advance of the meeting to get them on board as well as get the message across so that the registration happens. A day before we arrange a press conference to share the final updates. On the event venue we set up a well-connected media booth to share hourly updates and for international and national media to be in touch, get updated and send their reports across from there. On the side, we arranged interview session with media with ministers and other business icons from different countries.

 

Outcomes

 

Media covered the seminar, issues, debates, and resolutions with high interest along with few key policy level interviews.