Home Western Union Western Union
Case Studies

Bangladesh Bank | Etihad Airways | GPIT | Grameenphone | Pizza Hut | P&G | Western Union | AMTOB | Uber

What we are - Western Union

Western Union

  • 12,000 agent locations celebration in Bangladesh

Details

  • Page views: 1991
  • Date created: 2012-10-14
  • Last updated: 2012-11-19

Objective

Western Union became the largest money transfer brand in Bangladesh by having a footprint of 12,000 agent locations in Bangladesh. Western Union wanted to celebrate the milestone through an event where all of its agent partners would attend along with media. The idea was to project Western Union’s reach in Bangladesh as well as its contributions to the success of Bangladesh’s Financial Sector.

Strategy

We planned and executed the milestone celebration of Western Union in a lively manner. Our creative teams came up with an innovative idea to show Western Union’s reach in Bangladesh. We decided to build a life size LED map of Bangladesh highlighting
12K locations across the country. During the event an audio visual of Western Union serving the people in various parts of Bangladesh were shown. The life size LED map of Bangladesh were unveiled by the chief guest Dr Atiur Rahman, Governor of Bangladesh bank and the Principal agents of WU were called on stage to be part of the celebration. After all the principal agents went to stage, the Map lights up and thereby unveiling Western Unions’ 12,000 locations in Bangladesh.

Result

It was considered a successful event and was highly acclaimed
in the client, guests and media. We generated 25 print and electronic coverage in the top tier newspapers and 10 TV
channels generating a huge PR Value.