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Bangladesh Bank

  • Road Show to promote inclusive banking and to aware on agri loans, remittance and anti money laundering

Details

  • Page views: 1948
  • Date created: 2012-10-15
  • Last updated: 2012-10-17

Bangladesh Bank hired Benchmark PR to promote the up country road show held in March 2010 and participated by all the private and nationalized banks. The agency supported Bangladesh Bank with road show message development, media strategy, media management, talk shows, newspaper supplements and media monitoring. In 7 days we have generated around 100 press clippings, 7 talk shows including 3 live one and around 10 features