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BENCHMARKPR, Leading PR in Bangladesh

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Benchmark PR has been creating the right conversations since 2001. It has been the source of unbound creativity, engagement and value in the bustling conversations of economy. As a concern of Benchmark Group, an integrated communications company, we have been offering strategic communication solutions to a number of clients including telecommunications, banks, money transfer, restaurants and consumers goods. Benchmark PR has over 15 years of experience in advising and executing campaigns for top local and international corporations and brands.

We believe that Public Relation is the key to effective communication to create a 'know-me-better' platform for a brand. Thus, we partner with our clients in understanding their specific goals and needs and address such issues by creating strategic and tailor-made plans and fulfilling them to profit. At every stage, we ensure that the message is communicated in a positive, clear and effective manner to the respective target audiences.

Whether it is a product launch, brand repositioning, or a full blown crisis management scenario; we are always there to support. Our agency has experience of handling critical business and social issues and a strong sense to anticipate the crisis beforehand. We always try to leverage our strengths to orchestrate effective communication campaign in a strategic, creative and timely manner thereby ensuring maximum mileage and goodwill for our clients.

Meet Our Team

Our teams are made up of vibrant, creative, independent people with just the right amount of spark. While each of us brings something different to the mix, we all have passion at our core, and that makes us unique.
Ashraf Kaiser - Lead Consultant
A multimedia personality with sharp strategic & PR skills, Ashraf has extensive marketing and communication knowledge with 20 years of hands on working experience in media, at corporate level and at the PR agency. As head of strategy, he comes up with fresh and powerful PR and advocacy ideas to support brands, causes & corporate. Ashraf understands Bangladesh policy and media from inside out and he is very hands on in pursuing issues to decision makers, writers, editors and to the activists of social and mainstream media. Ashraf is a influential prime time TV talk show guest and he has 3 books on his credit on the political and social issues of Bangladesh. In January 2008, he was featured as "Faces for the Future" amongst young leaders in Bangladesh by the Daily New Age.
A F M Asaduzzaman - Lead, Policy Advocacy
Near 35 years of experience in policy advocacy, state level stakeholder management, issue management, media relations, crisis communications, government protocol and public - private partnerships. Before joining Benchmark PR he was General Manager, Governor Secretariat, Bangladesh Bank, the central bank of Bangladesh. Asad brings his in-depth understanding of policy landscape, policy formulation processes, key actors, influence modalities, content and communications support and ways to bring about the positive results.